{"id":3696,"date":"2023-07-10T08:51:02","date_gmt":"2023-07-10T08:51:02","guid":{"rendered":"https:\/\/liveworkstudio.com\/?post_type=insight&#038;p=3696"},"modified":"2023-09-18T18:03:47","modified_gmt":"2023-09-18T18:03:47","slug":"customer-journeys-and-customer-lifecycles","status":"publish","type":"insight","link":"https:\/\/liveworkstudio.com\/insight\/customer-journeys-and-customer-lifecycles\/","title":{"rendered":"Customer journeys and customer lifecycles"},"content":{"rendered":"<p>Lately, a series of our clients have asked me about the difference between <span style=\"background-color: #fef759;\">Customer Lifecycles and Customer Journeys<\/span>. What are they and what are they useful for? In simple terms, Customer Lifecycles are analysis tools to understand how customers experience an organisation. Customer Journeys are design tools for crafting better customer engagement.<\/p>\n","protected":false},"featured_media":3703,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer journeys and customer lifecycles - Livework<\/title>\n<meta name=\"description\" content=\"What is the difference between Customer Lifecycles and Customer Journeys? 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