{"id":3983,"date":"2023-07-12T11:35:59","date_gmt":"2023-07-12T11:35:59","guid":{"rendered":"https:\/\/liveworkstudio.com\/?post_type=insight&#038;p=3983"},"modified":"2023-09-15T19:06:19","modified_gmt":"2023-09-15T19:06:19","slug":"customer-behaviour","status":"publish","type":"insight","link":"https:\/\/liveworkstudio.com\/insight\/customer-behaviour\/","title":{"rendered":"Customer behaviour"},"content":{"rendered":"<p>User &#8211; customer &#8211; human!<\/p>\n<p>Customers who pay are different from users who directly experience your products or services. The two groups have different motivations, needs, expectations and pain points. Therefore, in order to serve them well, you need strategies that emphasise either the customer or user perspective, depending on the product nature and the phase in the customer lifecycle. Mastering this helps you grow your customer base.<\/p>\n","protected":false},"featured_media":3991,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer behaviour - Livework<\/title>\n<meta name=\"description\" content=\"Customers who pay are different from users who directly experience your products or services. The two groups have different motivations, needs, expectations and pain points. 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