{"id":4543,"date":"2023-07-17T14:19:04","date_gmt":"2023-07-17T14:19:04","guid":{"rendered":"https:\/\/liveworkstudio.com\/?post_type=insight&p=4543"},"modified":"2023-09-15T18:23:29","modified_gmt":"2023-09-15T18:23:29","slug":"customer-experience-architecture","status":"publish","type":"insight","link":"https:\/\/liveworkstudio.com\/insight\/customer-experience-architecture\/","title":{"rendered":"Customer experience architecture: why customer journeys aren\u2019t enough"},"content":{"rendered":"

The ways we visualise and understand our organisations leave us with slices of insight that don\u2019t align with each other. We have hundreds of views of what we do and how we do it. There are org charts and RACI\u2019s, technical architectures, enterprise architectures, product lists, feature lists, customer segmentation and marketing rollout plans. But so few of those individual artefacts show how one connects to another to actually deliver value to your customers.<\/p>\n","protected":false},"featured_media":4573,"template":"","acf":[],"yoast_head":"\nCustomer experience architecture: why customer journeys aren\u2019t enough - Livework<\/title>\n<meta name=\"description\" content=\"Customer journey maps often fall short of delivering on their promise because they don\u2019t play well with each other.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liveworkstudio.com\/insight\/customer-experience-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer experience architecture: why customer journeys aren\u2019t enough - Livework\" \/>\n<meta property=\"og:description\" content=\"Customer journey maps often fall short of delivering on their promise because they don\u2019t play well with each other.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liveworkstudio.com\/insight\/customer-experience-architecture\/\" \/>\n<meta property=\"og:site_name\" content=\"Livework - 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